What’s the point of technology unless it makes life better? That was the thinking behind our fully integrated Life Upgraded campaign for one of Australia’s leading Telco’s. The campaign also firmly established Fin, as the brands current and long-standing ambassador. Giigasaurus, a giant steel dinosaur furnished with redundant technology was a campaign highlight. Constructed with the help of local schoolchildren as part of a larger recycling and upgrading initiative, the work was showcased at the world's largest outdoor exhibition; Sculptures By the Sea where it received an abundance of local and global publicity.