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ASUS - LYRA SPOTS

Asus has just launched Lyra, it's new home wifi system and they needed a series of spots to get the word out. They wanted spots that would not only show the product itself, but convey it's benefits through narrative. Out of the treatments we proposed, they selected two. The first was visualizing the frustrations of 'bad wifi' as actual physical manifestations. The second was to have fun with the vivid imaginations of children in relation to Lyra's physical design.

Project Roles
Director, Editor (Film/TV), Motion Designer
Company
ASUS
Skills
After Effects, Creative Direction, Editing
Media
Advertising
Project Industries
Advertising, Technology