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adidas Originals “all Originals Make Moves”

Campaign created for the ZX 750 adidas Originals line of footwear. Launched in Russia, Italy, and South Korea for the Spring 2012 season. You move. We move Don't move? Move out. Move on. Meet up. Move together. Move Forward. Sun Rises, Be Working Sun Sets, Keep Grinding Cities sleep. We don't There's one law: MAKE Make out, Make monuments, Make Mistakes Make it happen More importantly, MAKE YOU The keys to the city are on your feet. all Originals Make Moves adidas.com/originals

Project Roles
Art Director, Copywriter
Company
Sid Lee
Skills
Art Direction, Copywriting
Media
Advertising, Commercials - Video
Project Industries
Advertising
Collaborators