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YSL Beauty x Zoe Kravitz Sephora Takeover

To launch her lipstick line with YSL Beauty, Zoe Kravitz took over Sephora's 19M followers Instagram stories. I created a narrative, storyboards, rollout, and visual guidelines for Sephora's team.

Project Roles
Art Director, Content Producer
Company
YSL
Skills
Art Direction, Social Media Strategy
Media
Social Media Content
Project Industries
Beauty, Luxury