Erborian Digital/Social Creative Direction & Strategy

I built out creative direction, voice, persona, content strands, visual look and feel, copy direction, and a three-season campaign rollout schedule including the launch of a new product in the U.S.

Project Roles
Art Director, Content Producer, Creative Director
Company
Erborian
Skills
Art Direction, Brand Strategy, Content Strategy, Creative Direction, Creative Strategy, Social Media Strategy
Media
Brand Guidelines, Social Media Content
Project Industries
Beauty, Luxury
Support