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Maximus - Sweat Happens
Over 70% of sports drinks are actually consumed during non-sporting occasions. Our Sweat Happens integrated campaign celebrates all of these, firmly establishing Maximus in the market as the non-sports, sports drink. The campaign lived in Social, OOH and POS. Hugely successful from both a sales and awareness perspective, several of the more risqué outdoor installations had to be removed due to mild public outrage. Job done…
- Project Roles
- Copywriter, Creative Director
- Company
- suntory frucor
- Skills
- Copywriting, Creative Direction
- Media
- Billboards, Scripted TV, Social Media Content
- Project Industries
- Advertising
