Maximus - Sweat Happens

Over 70% of sports drinks are actually consumed during non-sporting occasions. Our Sweat Happens integrated campaign celebrates all of these, firmly establishing Maximus in the market as the non-sports, sports drink. The campaign lived in Social, OOH and POS. Hugely successful from both a sales and awareness perspective, several of the more risqué outdoor installations had to be removed due to mild public outrage. Job done…

Project Roles
Copywriter, Creative Director
suntory frucor
Copywriting, Creative Direction
Billboards, Scripted TV, Social Media Content
Project Industries
Maximus - Sweat Happens
Maximus - Sweat Happens
Maximus - Sweat Happens