Google "Umbrella" + "#transvoices"
Umbrella tells the story of four transgender individuals across
America who are fighting for rights and representation in a
challenging and changing world.
Through the interwoven stories of a leader in trans rights in
Washington DC, the owner of a Philadelphia tattoo shop, an
Army dad in rural Arkansas, and the creator of the transgender
flag, Umbrella explores the lives of four transgender trailblazers
bound by their passion to create change. I led the research, development and creative direction, strategy and concepting. The films were directed by acclaimed trans filmmaker Rhys Ernst.
In addition to the 15-min documentary film that played at film festivals around the world, we created 3x short profile films featuring transgender small businesses or purpose driven non-profits that use Google Ads to promote their work.
- Project Roles
- Content Strategist, Copywriter, Creative Director, Strategist
- Brand Strategy, Cinematic, Commercial, Copywriting, Creative Direction, Creative Strategy, Film, Filmmaking, Motion
- Commercials - Video, Documentaries
- Project Industries
- Advertising, Entertainment, Technology