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Google "Umbrella" + "#transvoices"

Umbrella tells the story of four transgender individuals across America who are fighting for rights and representation in a challenging and changing world. Through the interwoven stories of a leader in trans rights in Washington DC, the owner of a Philadelphia tattoo shop, an Army dad in rural Arkansas, and the creator of the transgender flag, Umbrella explores the lives of four transgender trailblazers bound by their passion to create change. I led the research, development and creative direction, strategy and concepting. The films were directed by acclaimed trans filmmaker Rhys Ernst. In addition to the 15-min documentary film that played at film festivals around the world, we created 3x short profile films featuring transgender small businesses or purpose driven non-profits that use Google Ads to promote their work.

Project Roles
Content Strategist, Copywriter, Creative Director, Strategist
Company
Google
Skills
Brand Strategy, Cinematic, Commercial, Copywriting, Creative Direction, Creative Strategy, Film, Filmmaking, Motion
Media
Commercials - Video, Documentaries
Project Industries
Advertising, Entertainment, Technology
Google "Umbrella" + "#transvoices"
Google "Umbrella" + "#transvoices"
Google "Umbrella" + "#transvoices"
Google "Umbrella" + "#transvoices"
Google "Umbrella" + "#transvoices"