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Invasion #withGalaxy | Samsung

Every Samsung Galaxy phone comes with a pre-installed loyalty app called Members. The problem? Only 0.03% of owners open it. To change that, we leveraged one of the most anticipated movies of the year – The Rise of Skywalker – and built an AR experience directly into the app where users could see all the iconic Star Wars ships in the sky. But here’s the cool part: Through an auto-update of the Members app, we silently dropped the experience into all of our 50 million phones. Overnight. To let people know, we released one video of the Millennium Falcon arriving at the film’s premiere in LA – and the Internet did the rest. Over the next two weeks, the ships invaded the rest of the country and the daily usage of the Members app increased 31%.

Project Roles
Copywriter
Company
R/GA
Skills
Conceptual, Copywriting
Media
3D Animations, Advertising, App Design, Augmented Reality, Branded Content, Case Study Videos, Social Media Content, Social Media Copy, Viral Films
Project Industries
Technology
Invasion #withGalaxy | Samsung
Invasion #withGalaxy | Samsung
Invasion #withGalaxy | Samsung
Invasion #withGalaxy | Samsung
Invasion #withGalaxy | Samsung
Invasion #withGalaxy | Samsung
Invasion #withGalaxy | Samsung
Invasion #withGalaxy | Samsung