Alto

Challenge: Chef Jonah Reider and the team behind Indigo Gardens were about to launch a line of high-end infused edibles. They contracted us to develop a brand strategy, name, identity system and packaging that would appeal to a new market of cannabis consumers. Solution: We crafted a name, identity system and luxury packaging that ties the brand into its natural roots and keeps product logistics streamlined and cost-effective. The lettermark represents the simple ingredients used in each product. Each product utilizes a simple two-color palette to reinforce and differentiate each item.