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Challenge: Chef Jonah Reider and the team behind Indigo Gardens were about to launch a line of high-end infused edibles. They contracted us to develop a brand strategy, name, identity system and packaging that would appeal to a new market of cannabis consumers. Solution: We crafted a name, identity system and luxury packaging that ties the brand into its natural roots and keeps product logistics streamlined and cost-effective. The lettermark represents the simple ingredients used in each product. Each product utilizes a simple two-color palette to reinforce and differentiate each item.

Project Roles
Creative Director, Designer, Illustrator, Strategist
Company
Disciple
Skills
Adobe Illustrator, Adobe InDesign, Brand Strategy
Media
Brand Identity, Branded Content, Branding, Illustrations, Packaging
Project Industries
Lifestyle, Luxury, Packaged Goods
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