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FIAT TORO "Over Overload" Tv Commercial

Fiat Toro it's a pick up. The pick ups usually are used in the countryside, but they wanted to say that it was perfect for the city. So, we made this tv commercial with a very tiny budget. That was the challenge.

Project Roles
Art Director, Copywriter, Creative Director, Strategist
Leo Burnett
Brand Strategy, Copywriting, Creative Direction, Creative Strategy
Project Industries
Advertising, Automotive
FIAT TORO "Over Overload" Tv Commercial
FIAT TORO "Over Overload" Tv Commercial