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Teacher's College Branding Exercise

During the process of interviewing for a Lead Design position with Teacher's College I was asked to create spec work for a new, fictional program. The assignment asked for four deliverables: a landing page mockup, a digital ad, a print ad, and a social media asset. I spent about a third of my time on research during the assignment, where I looked into other educational institutions and how they portray themselves online and in their marketing materials. I started by sketching ideas for global visual elements that I could use across each platform and getting familiar with the typography and how I wanted to use it. Once I landed on some consistent notes, I began building each item up using the base building blocks and basic type hierarchy. From there I made exceptions, modifications, and additions as I saw fit, mostly based on medium/platform, which culminated in the final work of what you see here. I documented my process and choices which I provided in a report along with the deliverables to give the proper insight into the work.

Project Roles
Copywriter, Designer, Strategist, UI Designer
Company
Teacher's College, Columbia University
Skills
Adobe Illustrator, Adobe InDesign, Brand Strategy, Creative Research, Design, Design Strategy, Digital, Figma, Marketing Strategy, Mixed Media, Print, Research, Social Media Strategy
Media
Advertising, Branded Content, Editorial Designs, Social Media Content, UI Design, Visual Designs, Websites
Project Industries
Advertising, Education
Teacher's College Branding Exercise
Teacher's College Branding Exercise
Teacher's College Branding Exercise
Teacher's College Branding Exercise
Teacher's College Branding Exercise
Teacher's College Branding Exercise