DomainTools has historically been known for their vast collection of domain data, but they also have a lesser known and robust offering of cyber security tools available as well. This piece was created to help differentiate DomainTools in the field of cyber security and raise awareness of their threat detection technology. It also set out to communicate their brand to industry professionals and thought leaders that were not aware of their offerings in this space. Creatively they gave us complete freedom to explore a new approach and create a piece that is totally unique in the industry while also pushing their brand into a new visual language. In the end we set out to communicate that DomainTools helps your team turn threat data into threat intelligence.