It’s good to be yourself
Ideal nutrition is a transition. It is an individual process and each begins where it feels comfortable. And it’s okay to be like this. For this purpose, create a brand of healthy foods and products, Auá, a source of information for conscious eating.
To be aware, all paths need to be clear in providing the necessary information and being understood by anyone. At the end of the whole process, the project was not implemented, but one thing remained: to be a source of conscious food. Bernardo Mota, vegetarian chef, found new ways to continue his work with healthy eating. For him, all the work was a great learning experience and the opportunity to make tangible the values he already believed in but had difficulty expressing.
- Project Roles
- Art Director, Creative Director
- Brand Strategy, Creative Direction
- Brand Identity, Packaging
- Project Industries
- Packaged Goods