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Tacoma Arts Live

The Broadway Center for the Performing Arts was organizing hundreds of shows and events each year, revitalizing multiple historic theaters, and leading a nationally recognized arts education program—but an unfocused identity failed to communicate this expanding impact to the people of Tacoma. ThoughtMatter was brought in to rethink the organization’s brand from top to bottom, ultimately leading to the launch of a new name: Tacoma Arts Live. As the associate producer, I was responsible for coordinating all creative deliverables, scheduling meetings, taking notes, and briefing the design team on any change requests and feedback from the client.

Project Roles
Tacoma Arts Live
Brand Strategy, Producing, Project Management
Brand Guidelines, Brand Identity, Branded Content, Branding
Project Industries
Tacoma Arts Live
Tacoma Arts Live