😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- DANA Art Director / Creative Director / Copywriter
VERISHOP
Brand Refresh + SS20 Campaign
Working closely with the VP of Creative and Wednesday, we created a new creative strategy to address the brands development and clarity within the marketplace. In tandem I created an overall brand visual direction and campaign stills, print and video direction that was then executed and captured on set. A new visual identity was then developed by Joe Doucett x Partners to accompany and round out the refresh.
My Role: Freelance Creative Director
VP of Creative Verishop: YUJIN HEO
Agency: WEDNESDAY
Photographer + Video: TOM SHIRMACHER
Still Life: CASON LATIMER
Prop Stylist: KALEN KAMINSKI
Production: And Production
Styling: NANCY GOOLD
Makeup: STEVIE HYUNH
Hair: LUCAS WILSON
- Project Roles
- Art Director, Content Strategist, Creative Director, Editor (Brand/Content), Strategist
- Company
- verishop
- Skills
- Brand Strategy, Conceptual, Consulting, Content Management, Creative Direction, Creative Strategy, Design Strategy
- Media
- Commercials - Video, Packaging, Social Media Content, Sound Mixing
