Brand Refresh + SS20 Campaign
Working closely with the VP of Creative and Wednesday, we created a new creative strategy to address the brands development and clarity within the marketplace. In tandem I created an overall brand visual direction and campaign stills, print and video direction that was then executed and captured on set. A new visual identity was then developed by Joe Doucett x Partners to accompany and round out the refresh.
My Role: Freelance Creative Director
VP of Creative Verishop: YUJIN HEO
Agency: WEDNESDAY
Photographer + Video: TOM SHIRMACHER
Still Life: CASON LATIMER
Prop Stylist: KALEN KAMINSKI
Production: And Production
Styling: NANCY GOOLD
Makeup: STEVIE HYUNH
Hair: LUCAS WILSON