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Spindow

Spindow is a multisensory teaching experience for learning English, which offers new approaches to different learning styles. In the Spindow learning process, a certified teacher guides the student to access his learning and growth zone with Spinning Books, a special book designed exclusive for Spindow Experiences. --------- An Innovative Tool -------- At the heart of Spindow is an innovative tool which simplifies the formation of ideas and thoughts in English, stimulates the senses and activates memory. In Spindow’s learning process, a certified teacher guides the student to access their learning skills to growth. --------- The Spinning Books -------- Spinning Books are books designed exclusives to Spindow leaning experiences. We decided to use a physical book instead of build a digital platform because we wanted to give the feeling to having something in hands. For Spindow the interaction between tutor and student is the most important thing. We designed the book to use themes to inspire and use the sensorial experiences to create the bonds to deliver an inclusive learning. --------- Multisensory learning experiences --------- Along the journey, the activities seek to deepen the student in two ways: “learn to speak” that focuses on the structures of the language and “speak to learn” to develop fluency and autonomy. Connect allows the student to explore and organize language structures from varied themes and specific vocabularies. Ideal for beginning students who want to learn quickly. Flow allows students to deepen and master language structures through the practice of fluency, expanding their interpersonal skills such as communication and cognition, from varied themes and specific vocabularies. --------- Brand Identity System --------- We have redesigned everything. This project was divided in three parts. First part was dedicated to review the service, its storytelling and business models with new design principles. Second part was to redesign the brand identity system with a new design elements. And the third and last part to design the components for communication: website, social media and the spinning books. --------- Brand Identity System --------- With Spinning Books being produced, we are ready now to expand and spread the word of Spindow in schools and institutions. More than a multisensory learning experience, Spindow has a mission to provide human genuine relationships to the entire ecosystem. Our goal is a personal growth respecting the diversity and individual learning process living our mantra: go your own way.

Project Roles
Art Director, Creative Director, Editor (Brand/Content)
Company
Spindow
Skills
Brand Strategy, Consulting, Content Strategy, Creative Strategy, Editorial
Media
Service Designs
Project Industries
Education
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