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Christopher Reeve Foundation - Adaptoys

Play time is very important. It bonds parents and kids. Unfortunately we realized that 1 in 50 parents in the U.S. are unable to get on the carpet and play with their little ones, like most of us can. So we create Adaptoys, Fisher-Price hacked toys that enabled quadriplegic parents to play with their children for the very first time. It required a ton of tech, a ton of planning - but mostly, a ton of heart.

Project Roles
Art Director, Creative Director
Art Direction, Creative Direction, Creative Strategy
Products - Physical
Christopher Reeve Foundation - Adaptoys