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Project #ShowUs | Dove

70% of womxn still don’t see themselves represented in media and advertising. To change that, Dove launched Project #ShowUs – the world’s largest stock photo library created entirely by women and non-binary individuals showcasing them as they are, and not as others believe they should be. No digital distortion, no false narratives, no apologies. As an ongoing collaboration with Getty Images and Girlgaze (a network of 200,000 female and non-binary creatives from all around the world), the project generated a collection of over 6,000 stock images (and counting), shot by 116 photographers from 39 countries – made available to all media and advertisers worldwide. For every licensed image, 10% of the proceeds go towards supporting womxn photographers. Day after day, industry changemakers worldwide continue to pledge their support by using the images in their campaigns.

Project Roles
Copywriter
Company
Razorfish
Skills
Conceptual, Copywriting
Media
Advertising, Billboards, Brand Films, Branded Content, Case Study Videos, Commercials - Video, Manifestos, Photography, Portraits, Social Media Content
Project Industries
Beauty
Project #ShowUs | Dove
Project #ShowUs | Dove
Project #ShowUs | Dove
Project #ShowUs | Dove
Project #ShowUs | Dove