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Abercrombie & Fitch Summer

When I arrived at Abercrombie & Fitch, the brand was transitioning out of its recent, uninclusive brand positioning, and we were exploring the new direction of the brand by delving into its rich 125 year heritage. This was a fun season to explore our history and highlight the quality and care that goes into the clothing.

Project Roles
Art Director
Company
Abercrombie & Fitch
Skills
Art Direction
Media
Websites
Abercrombie & Fitch Summer
Abercrombie & Fitch Summer
Abercrombie & Fitch Summer
Abercrombie & Fitch Summer
Abercrombie & Fitch Summer