Redefining "conscious consumption". Naked Retail, located in NYC, is a shopping solution that facilitates brand activations and custom concept stores. Naked Retail's space is a storefront with a rotating cast of partnered brands, transforming their space and retail experiences with each new brand on display. The retail space is ever-evolving to meet the needs and elevate the brands it showcases. The identity and typographic system make reference to the dynamic experience Naked Retail provides as well as the structured approach of spatial design.