Rose Inc.

A new digital destination for beauty. Founder, Rosie Huntington-Whiteley, created Rose Inc. as a platform to share her knowledge and love for all things beauty including products, tutorials and influential interviews. Rose Inc. needed a brand identity, system and site experience that spoke to the curatorial nature of her content, elevating her audience as insiders. The brand system relies on the editorial, bold nature of the typography designed to create moments of joy and rebellious femininity.