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Aruba Tourism Website

Tourism represents 95% of Aruba’s GDP, so it was paramount that their reimagined website showcase the natural beauty of the island, as well as friendly locals and their cultural heritage. After doing extensive research with Caribbean travelers, we identified numerous areas to separate Aruba from the rest of the islands. Through a three tiered personalization strategy, we built a site that was tailored to the unique wants and needs of each visitor across eight countries.

Project Roles
Content Strategist, Creative Director, UX/IA Designer
Aruba Tourism Authority
Adobe InDesign, Adobe Photoshop, Comparative Analysis, Content Strategy, Creative Direction, Design Strategy, Human-Centered Design, Information Architecture, Low / High Fidelity Prototyping, Maintaining Schedules, New Business, OmniGraffle, Strategy, Travel, Wrangling - Creatives
Advertising, Editorial Designs, Interaction Designs, Site Maps
Project Industries
Aruba Tourism Website