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Harvard Shop Campaign Commercial/Film

The Harvard Shop, a retail brand for Harvard apparel, wanted to better express its values to Harvard students and demonstrate its lifelong commitment to them. To this end, I wrote and produced the following commercial for The Harvard Shop's back to school campaign. This project was all about conveying emotion, my favorite advertising technique. I wanted students to understand that their Harvard apparel wasn't just a Game Day necessity, but rather a symbol of the cherished memories that would stay with them for life. We released the campaign across social media and it continues to rerun each year as an introduction for the incoming freshman class to The Harvard Shop.

Project Roles
Art Director, Content Producer, Creative Director, Writer
Company
The Harvard Shop
Skills
Art Direction, Content Writing, Copywriting, Creative Direction, Filmmaking
Media
Brand Films, Commercials - Video
Project Industries
Fashion, Retail