CITI OLYMPICS 2016: PROUD SPONSOR OF PROGRESS
What business does Citi have sponsoring Team USA? It's a bank. Not a sportswear brand. So how does this brand connect to the people?
Our answer came in a simple truth: these athletes, just like business owners, parents, or retirees, are Americans who constantly try to make progress towards their larger goals. And Citi’s goal is supporting American progress, wherever people compete for something better.
- Project Roles
- Art Director
- Art Direction
- Advertising, Commercials - Broadcast
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