AT&T Codes of Culture Campaign
AT&T is undoubtably one of America's largest carriers, but still, Giants can often become disconnected with their core base. Wanting to recapture the authentic interest of its users, AT&T were looking for a way to inject themselves into the various niche cultures found all across America - the very cultures that often came to define these locales.
The team at Translation, developed the concept for a campaign that not only highlighted AT&T's original invention of the area code; but also spoke to the inherent pride that all Americans have for their hometowns and original area codes. We leant into this concept by developing a reactive word mark based off a catchy colloquial quip. This mechanic allowed us to adapt the campaign for any hyper-specific areas and stimulate healthy rivalries between locales.
Role: Graphic Designer
I worked on the team to develop the wordmark and library of locale-inspired code typography. Duties included campaign-look development as well as posters and assets for subsequent events.
- Project Roles
- Translation LLC
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Design
- Project Industries