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AT&T Codes of Culture Campaign

Context: AT&T is undoubtably one of America's largest carriers, but still, Giants can often become disconnected with their core base. Wanting to recapture the authentic interest of its users, AT&T were looking for a way to inject themselves into the various niche cultures found all across America - the very cultures that often came to define these locales. Action: The team at Translation, developed the concept for a campaign that not only highlighted AT&T's original invention of the area code; but also spoke to the inherent pride that all Americans have for their hometowns and original area codes. We leant into this concept by developing a reactive word mark based off a catchy colloquial quip. This mechanic allowed us to adapt the campaign for any hyper-specific areas and stimulate healthy rivalries between locales. Role: Graphic Designer I worked on the team to develop the wordmark and library of locale-inspired code typography. Duties included campaign-look development as well as posters and assets for subsequent events.

Project Roles
Designer
Company
Translation LLC
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Design
Media
Advertising
Project Industries
Advertising
AT&T Codes of Culture Campaign
AT&T Codes of Culture Campaign
AT&T Codes of Culture Campaign
AT&T Codes of Culture Campaign
AT&T Codes of Culture Campaign
AT&T Codes of Culture Campaign
AT&T Codes of Culture Campaign