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SLO Transit Holiday Trolley

The San Luis Obispo Transit department gave my class the prompt to design a campaign competing for our ads to be used as advertisements for the SLO Holiday Trolley. My team and I won this competition and our advertisements in a range of media will be used throughout SLO for the next few holiday seasons. Our concept was to capture the beautiful features of downtown San Luis Obispo while showcasing the Holiday Trolly's festive qualities. This project was a group effort by both an advertising design class (Allison and I) and also an advertising photography class. I was the art director and a designer, Allison McCain the producer and designer, and our photo team consisted of Eric Hatch, Andy Sherar, and Casey Weiber. Although all elements of the final design were group efforts, my main contribution was the typography.

Project Roles
Art Director, Designer, Type Designer
Company
San Luis Obispo Transit
Skills
Adobe Illustrator, Adobe Photoshop, Type Design
Media
Advertising, Editorial Designs, Typography, Visual Designs
Project Industries
Advertising, Government, Travel/Tourism
SLO Transit Holiday Trolley
SLO Transit Holiday Trolley
SLO Transit Holiday Trolley
SLO Transit Holiday Trolley
SLO Transit Holiday Trolley
SLO Transit Holiday Trolley