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Liquid Wrench. The anti-WD-40.

Entirely new brand position, new packaging, new product assortment, new advertising, new sales records.

Project Roles
Copywriter, Creative Director, Strategist
Company
Liquid Wrench
Skills
Brand Strategy, Copywriting, Creative Direction, Creative Strategy
Media
Advertising, Packaging
Project Industries
Advertising, Hardware
Liquid Wrench. The anti-WD-40.
Liquid Wrench. The anti-WD-40.
Liquid Wrench. The anti-WD-40.
Liquid Wrench. The anti-WD-40.