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Liquid Wrench. The anti-WD-40.
Entirely new brand position, new packaging, new product assortment, new advertising, new sales records.
- Project Roles
- Copywriter, Creative Director, Strategist
- Company
- Liquid Wrench
- Skills
- Brand Strategy, Copywriting, Creative Direction, Creative Strategy
- Media
- Advertising, Packaging
- Project Industries
- Advertising, Hardware
