P&G The Look

Have you ever walked into a place and felt judged right away? Have you ever perceived the awkward feeling of discomfort on people's faces? The accusatory glances? Or even a quick push to slide a purse away? We have. Every day of our lives. Shopping for groceries. Eating breakfast. Driving our children to school.P&G partnered with African American creative collective ‘Saturday Morning’ to set our sights over ‘The Look’ – the silent unconscious bias that we Black Men have to endure every day of our lives. A film that garnered +180M organic media impressions just in the first two months of existence. A striking silent essay that hopefully originated an even greater number of honest conversations. Because we need to talk about ‘the look’, so we can finally see beyond it.