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P&G The Look

Have you ever walked into a place and felt judged right away? Have you ever perceived the awkward feeling of discomfort on people's faces? The accusatory glances? Or even a quick push to slide a purse away? We have. Every day of our lives. Shopping for groceries. Eating breakfast. Driving our children to school.P&G partnered with African American creative collective ‘Saturday Morning’ to set our sights over ‘The Look’ – the silent unconscious bias that we Black Men have to endure every day of our lives. A film that garnered +180M organic media impressions just in the first two months of existence. A striking silent essay that hopefully originated an even greater number of honest conversations. Because we need to talk about ‘the look’, so we can finally see beyond it.

Project Roles
Executive Producer
Company
Saturday Morning
Skills
Film, Interactive, Portrait Photography
Media
Branded Content, Commercials - Broadcast, Websites