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League of Legends

Riot Games approached Work & Co in 2018 to create an updated brand system for its game, League of Legends. The client was looking to refresh its current gaming platform while coming up with ways to recruit and retain new players through its digital platform. I worked closely with the team out of PDX to come up with concepts designed to improve the new player journey. We came up with several touchpoints to increase user engagement, which can be seen below.

Project Roles
Designer
Company
Work & Co.
Skills
Principle App, Sketch, User Research
Media
Products - Digital
Project Industries
Gaming
League of Legends