Sheraton Retail Concept Pitch
Development of a global retail concept for Sheraton.
The design needed to have elements of customization per location, convey premium aesthetics and be adaptable to various sizes/shapes of spaces available at different locations. It also needed to scale up and down for different budgets without losing its core promise.
The proposed design was a system of various shelves, hooks, integrated display lighting and graphic pegs that can be attached in any combination on the peg walls or self-standing islands.
Moodboard for 3 proposed directions and design development sketches for the concept selected by the client.
- Project Roles
- Designer, Strategist
- 3D, 3D CAD, Conceptual, Creative Research, Retail
- Retail Designs
- Project Industries