Break the Roles (Multimedia Campaign)

Break the Roles is a gender-inclusion campaign I helped create on behalf of the good governance org Open Government Partnership in 2019. Intended to urge OGP member countries to deepen their gender commitments, the campaign features women who challenge traditional gender stereotypes, such as former President of Ireland Mary Robinson and Icelandic TED-Talk sensation Halla Tómasdóttir. I led a small team that developed the campaign brand and messaging, cast and produced the shoots and created the multimedia content.