By Her Side (NGO Brand Campaign)

ByHerSide is a mixed media rebranding campaign I helped create for the Pathfinder International, which focuses on women’s sexual and reproductive rights. Intended to reintroduce Pathfinder to the world, it is premised on the fact that every woman, no matter where she lives, deserves champions to help her advocate for her right to pursue an education, build a livelihood, and decide whether and when she wants to marry or have children. The campaign includes brand development, original illustrations, live-action videos, social graphics and animations.