This first ever Canadian M.A.C Originals campaign, pays homage to Canadian roots, celebrating nine Canadians who embrace the values the Franks built the company around: inclusivity, artistry and a love of high-performing makeup.
The campaign stars Olympian and world champion ice dancer Tessa Virtue, model and TV personality Stacey McKenzie, artist and author Vivek Shraya, influencer Alyssa Lau, and models Grece Ghanem, Damaris and musician Juzar Dean .
The campaign rolled out at Yonge and Dundas, instore in all MAC locations and across full OOO print.
- Project Roles
- Director, Photographer
- mac cosmetics
- Art Direction, Creative Direction, Fashion, Portrait Photography
- Project Industries