Atlassian has a strong reputation and a beloved suite of products but had never told the world what they stood for — that all teams can do amazing things when they work Open. We helped launch a digital campaign to unpack what it means to work Open with a three-part short-film series called “Open Stories”. Rather than authenticating these 'Open' values through products and features, the campaign told stories of teams who were able to achieve ambitious goals through embracing an Open way of working, thinking and being. The Open Stories were brought to life through short form documentary, social content and a long-form editorial as part of the launch of the platform hub, atlassian.com/open. Special Forces veteran Jon Ellsworth and Columbia University student Carlyn Dougherty, enlisted the help of 150 military personnel to develop an app that helps soldiers and medics quickly and effectively help wounded soldiers.