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Crown Royal Bourbon Mash

If Bourbon Mash isn’t bourbon, then what is it? With the launch of Crown Royal’s first offering in their new Blenders’ Series, we pushed back against the visual tropes of the bourbon category, and instead presented bourbon as a cocktail-forward spirit that is appealing, intriguing, and surprisingly smooth.

Project Roles
Art Director, Designer, Writer
Art Direction, Design
Advertising, Billboards, Commercials - Video
Project Industries
Advertising, Beverage, Wine/Spirits
Crown Royal Bourbon Mash
Crown Royal Bourbon Mash
Crown Royal Bourbon Mash