Crown Royal Bourbon Mash
If Bourbon Mash isn’t bourbon, then what is it?
With the launch of Crown Royal’s first offering in their new Blenders’ Series, we pushed back against the visual tropes of the bourbon category, and instead presented bourbon as a cocktail-forward spirit that is appealing, intriguing, and surprisingly smooth.
- Project Roles
- Art Director, Designer, Writer
- Art Direction, Design
- Advertising, Billboards, Commercials - Video
- Project Industries
- Advertising, Beverage, Wine/Spirits