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Hop Counter

The Hop Counter is a weekly pop up bar at Canopy Market, King’s Cross. I was asked to create a brand and supporting identity for the bar that would stand out at the market and also feel sophisticated, yet fun. In order to achieve this I designed a simple, refined logo and paired it with bright graphic patterns and natural materials. I hand painted the design for the bar frontage onto plywood, keeping the wood as a design feature in itself, interpreting the natural products the bar serves.

Project Roles
Art Director, Artist, Designer, Director, Project Manager
Company
Canopy Market
Skills
Adobe Illustrator, Art Direction, Creative Direction
Media
Art, Brand Identity, Illustrations, Installations, Logos, Murals
Project Industries
Beverage, Lifestyle, Retail, Wine/Spirits
Hop Counter
Hop Counter