Hop Counter

The Hop Counter is a weekly pop up bar at Canopy Market, King’s Cross. I was asked to create a brand and supporting identity for the bar that would stand out at the market and also feel sophisticated, yet fun. In order to achieve this I designed a simple, refined logo and paired it with bright graphic patterns and natural materials. I hand painted the design for the bar frontage onto plywood, keeping the wood as a design feature in itself, interpreting the natural products the bar serves.