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Ad Tech Company Brand Strategy & Message Development

The client proposed to disrupt programmatic advertising with an ad exchange platform backed by blockchain technology. It was looking for industry partners to demonstrate proof-of-concept but needed a messaging strategy that resonated more deeply with marketers and ad agency heads. I was the lead strategist on the account.

Project Roles
Copywriter, Strategist
Skills
Brand Strategy, Copywriting, Marketing Strategy, Product Development, User Research
Media
Brand Identity, Pitch Decks
Project Industries
Advertising, Technology
Ad Tech Company Brand Strategy & Message Development