Ad Tech Company Brand Strategy & Message Development
The client proposed to disrupt programmatic advertising with an ad exchange platform backed by blockchain technology. It was looking for industry partners to demonstrate proof-of-concept but needed a messaging strategy that resonated more deeply with marketers and ad agency heads. I was the lead strategist on the account.
- Project Roles
- Copywriter, Strategist
- Brand Strategy, Copywriting, Marketing Strategy, Product Development, User Research
- Brand Identity, Pitch Decks
- Project Industries
- Advertising, Technology