Domestic Workers

We were tasked to concept and produce a TV spot to announce that domestic workers were receiving social security benefits for the first time in Mexico’s history. Directed by Rodrigo Prieto (Wolf of Wall Street/The Irishman). The idea: The word “scrub (fregar)” has two meanings in Spanish—to scrub the floor and to insist on something.

Project Roles
Art Director
Company
Lovers Not Haters
Skills
Art Direction, Cinematography, Type Design
Media
Commercials - Broadcast
Project Industries
Advertising
Domestic Workers