Tie The Knot- Supreme Save The Date
When the Supreme Court finally agreed to hear the case for marriage equality, the conversation quickly became about politics rather than the actual LGBTQ people who were waiting to get married. We created Supreme Save The Date — an online tool that allowed same-sex couples to customize and send actual wedding save the date invites for their upcoming weddings to the Supreme Court Justices.
The goal: Show the justices just how many real people’s lives would be affected by their marriage equality decision.
AdAge called Supreme Save The Date, “One of our favorite do-good campaigns of the year" in their annual A-List Creativity Innovators of the Year feature and was included in IPG's Diversity and Inclusion awards.
* TIE THE KNOT sells bow ties to raise awareness and funds for LGBTQ causes, it was founded by Modern Family's Jesse Tyler Ferguson.
- Project Roles
- Art Director, Creative Director, Writer
- The Martin Agency
- Art Direction, Copywriting, Creative Direction
- Brand Films, Social Media Content