Door Dash - Every Flavor Welcome
The on-demand food delivery space is pretty crowded, speed and variety
were being shouted from the rooftops, but no one stood for anything.
We decided to take the biggest point of difference that Door Dash had – having the largest
selection of restaurants across the country and make that stand for something meaningful.
A message of inclusion and diversity through the lens of food -
open minds by first opening mouths.
Introducing Every Flavor Welcome, a platform that not only celebrated food,
but the cultures, people and connections behind it.
As creative directors, we led the team, that in 8 short weeks went from client
brief to a fully integrated campaign in market including television, a massive out of home initiative
(including textual out of home), digital, social and activations. We worked with Grammy-nominated
Rhapsody and Gift of Gab to create unique voiceovers for each of our hunger inducing spots.
Featured in Creativity Online /AdAge(Pick of the Day), Campaign US, Shoot Online and HipHop DX.
The campaign also helped Door Dash become the fastest growing brand
of 2019 with Gen Z, Millennials, Gen X and Boomers according to Adweek and
was named one of the top 5 most impactful advertisers of 2019 by Forbes.
- Project Roles
- Creative Director
- The Martin Agency
- Art Direction, Copywriting, Creative Direction
- Billboards, Social Media Content, Television