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Benjamin Moore Proudly Particular

The best advertising is the stuff that makes a brand’s best qualities seem even better. For Benjamin Moore — a premium paint with a high price tag — it became clear to us and our team of strategists that the brand’s best quality is their hell-bent desire to always do it right. We brought that ethos to life with a campaign that turns being particular into a source of pride rather than scorn.

Project Roles
Art Director, Creative Director, Writer
The Martin Agency
Art Direction, Copywriting, Creative Direction
Commercials - Broadcast
Project Industries
Benjamin Moore Proudly Particular
Benjamin Moore Proudly Particular