Benjamin Moore Proudly Particular
The best advertising is the stuff that makes a brand’s best qualities seem even better. For Benjamin Moore — a premium paint with a high price tag — it became clear to us and our team of strategists that the brand’s best quality is their hell-bent desire to always do it right. We brought that ethos to life with a campaign that turns being particular into a source of pride rather than scorn.
- Project Roles
- Art Director, Creative Director, Writer
- The Martin Agency
- Art Direction, Copywriting, Creative Direction
- Commercials - Broadcast
- Project Industries