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Doddle

As part of a large-scale rebrand, the UK's leading click and collect service provider Doddle tasked me with the design of a full set of icons and illustrations to be used online and in-store. Keeping a friendly and personable look and feel was key to ensuring customers remain engaged with the brand and retain its core values, with a more upmarket look and feel rolled out to reflect the growth of the company across new markets (USA, Australia). As part of the development of its customer services, Doddle developed a chatbot to answer customer requests and ease the returns and communications process, thereby improving response time and customer satisfaction. The task was to create a friendly character representing the brand that could be used across a variety of platforms and stand the test of time. Answering to the name 'Doddlebot', I was asked to design the character and its application across all online platforms - Messenger, Facebook, WhatsApp and the like - and develop it as a key figure in Doddle customer communications.

Project Roles
Creative Director, Designer, Illustrator
Company
Doddle
Skills
Adobe Illustrator, Adobe Photoshop
Media
Icons, Illustrations, Infographics
Project Industries
Fashion, Retail, Software, Technology
Doddle
Doddle
Doddle
Doddle
Doddle