It’s an exciting time for the Minnesota Twins organization. New faces, new coaches, new season, new ballgame. Our 2019 campaign was purposefully built to reflect that newness. Raw. Visceral. Fluid. Unapologetically different. Our job was to show, not tell this story. No headlines, no taglines, no sports marketing tropes. Just pure energy and LSD, designed for motion and progress to turn heads, reinvigorate the fanbase, and put asses back in seats at Target Field.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction