Nike: Zoom Fly Flyknit

The Nike Zoom Fly Flyknit is an intense running shoe with a key innovation - a carbon fiber plate within the foam sole that acts as a springboard, helping to propel the runner forward, more efficiently.

The problem was, nobody could see this huge innovation because it was buried within the sole. We were tasked with creating key art, drawing attention to the tech inside the Zoom Fly. These graphics were used in-store, on social and on Nike.com