We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.
Bonobos: However You Fit
Bonobos is a mens clothing brand with an enormous amount of fit offerings, this product truth ultimately became its brand purpose with the tagline:
However You Fit, Bonobos Fits You
We brought this idea to life with our campaign, America's Fit Story, in which we traveled the country and profiled 12 men with vastly different fit stories to show all men that there are many different ways to find your fit in life.
- Project Roles
- Art Director, Creative Director
- Company
- Observatory (Formerly CAA Marketing)
- Skills
- Art Direction, Creative Direction, Design, Fashion, Film, Portrait Photography
- Media
- Advertising, Brand Films, Photography
- Project Industries
- Fashion
