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It's Better with a Guinness

Guinness earned prominence as a “cold-weather stout”, typically enjoyed in a draught glass on premise. However, the brand wished to leverage its stronger winter sales and expand to the at-home experience. During the holiday season, we teamed up with Guinness to develop a program centered around food pairings and food occasions. To bring this campaign to life, we directed photoshoots featuring multiple occasions and meal spreads, conveying the brand’s versatility, making it easy to find a delicious holiday pairing.

Project Roles
Art Director, Designer
Company
TracyLocke
Skills
Art Direction
Media
Advertising, Photography, Posters
Project Industries
Wine/Spirits
It's Better with a Guinness
It's Better with a Guinness
It's Better with a Guinness
It's Better with a Guinness