Buchanan's J. Balvin

To celebrate the limited-edition bottle collaboration between Buchanan’s and J Balvin, a bold poster series was proposed and created featuring J.Balvin’s original artwork merged with Buchanan’s assets. The result was a deviation from the brand’s look and feel, but celebrated the latin Reggaeton star’s personality and music. The poster designs were awarded two bronze ADDYs for Art Direction and Poster Design.