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Lunazul Tequila

Lunazul is an awesome tequila, but was suffering from a bottom-shelf image. We redistilled their image by incorporating the Spirit of the Wolf in everything they do, from video spots to print and social ads. I worked with an art director partner and our CD to invent the Language of the Wolf -- a set of literal language cues to be paired with a visual "language" of wolf-lnspired marks.

Project Roles
leap agency
Conceptual, Copywriting
Billboards, Commercials - Video, Posters
Project Industries
Advertising, Beverage
Lunazul Tequila
Lunazul Tequila
Lunazul Tequila
Lunazul Tequila