Lunazul Tequila

Lunazul is an awesome tequila, but was suffering from a bottom-shelf image. We redistilled their image by incorporating the Spirit of the Wolf in everything they do, from video spots to print and social ads. I worked with an art director partner and our CD to invent the Language of the Wolf -- a set of literal language cues to be paired with a visual "language" of wolf-lnspired marks.