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Nestea the Yes Tea

Nestea is perceived by the younger generations (18-25) as the tea that Mom drinks. With their new brand positioning and packaging, Nestea was uniquely posed to rebrand itself in a big 360 degree way. Let’s change the perception, and integrate Nestea into the lives of the demographic inundated with the Monster Power drinks of the world, giving them something that will help them move forward in life.

Project Roles
Art Director, Copywriter, Creative Director, Designer
Company
Coca Cola
Skills
Copywriting, Design, Videography
Media
Commercials - Broadcast, Social Media Content, Social Media Copy, Websites
Project Industries
Beverage
Nestea the Yes Tea
Nestea the Yes Tea
Nestea the Yes Tea
Nestea the Yes Tea
Nestea the Yes Tea