Nestea the Yes Tea
Nestea is perceived by the younger generations (18-25) as the tea that Mom drinks. With their new brand positioning and packaging, Nestea was uniquely posed to rebrand itself in a big 360 degree way. Let’s change the perception, and integrate Nestea into the lives of the demographic inundated with the Monster Power drinks of the world, giving them something that will help them move forward in life.
- Project Roles
- Art Director, Copywriter, Creative Director, Designer
- Company
- Coca Cola
- Skills
- Copywriting, Design, Videography
- Media
- Commercials - Broadcast, Social Media Content, Social Media Copy, Websites
- Project Industries
- Beverage
