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Whats the Best that Can Happen?

This campaign was an entry to the One Show´s College competition on behalf of Sonnet, a Canadian insurance company. We inherited their tagline: “What is the Best that can Happen” which was how they wanted to go against the whole category’s approach of “Protect against the worst”. We created a 30-second commercial that flips the usual phrase of “Shit happens” with the idea, what about when shit doesn’t happen?

Project Roles
Art Director
Company
The Savannah College of Art and Design
Skills
Art Direction, Conceptual
Media
Unscripted TV
Project Industries
Advertising