Whats the Best that Can Happen?

This campaign was an entry to the One Show´s College competition on behalf of Sonnet, a Canadian insurance company. We inherited their tagline: “What is the Best that can Happen” which was how they wanted to go against the whole category’s approach of “Protect against the worst”. We created a 30-second commercial that flips the usual phrase of “Shit happens” with the idea, what about when shit doesn’t happen?